Football is one of the most famous sports in the world. It is not surprising that the “king sport” has about 3.5 billion followers worldwide. Every year there are more fans and we can see through the increase in the number of championships and matches, thanks in part to new technologies that have helped to bring football everywhere
The impact of football on the Spanish economy increases every year. 2% of the Spanish economy is generated by the football market. Revenues for the 2014-2015 season were 2,615 million, followed by an increase of 16.9% next year to over 3 billion. As a good example of this impact, is the amount of money Barcelona received by Neymar in 2017, 222 million. Yes, this is not a mistake, 222 million euros for a single player.
A long time ago, the only way to follow your team was to go to the stadium, watch TV or listen to the radio. Technology has changed, causing the way we follow our teams. Each team has its own website, twitter, facebook or even a youtube account. One of the main reasons is the amount of money that companies can earn through these different channels. Football teams have adapted to this demand as we can see in their different social communication channels. Real Madrid and Barcelona have more than 100 million followers on facebook and more than 20 million on twitter.
Facebook has seen a market opportunity in the world of football. For this it has signed a contract with the Spanish football league to broadcast live matches in countries of the Asian continent. The agreement has a duration of three seasons, in which the 380 matches of the Spanish first division will be “broadcast live” through the digital platform. The countries benefiting from the agreement are Afghanistan, Bangladesh, Bhutan, India, Nepal, Maldives, Sri Lanka and Pakistan. With this agreement, both companies hope to reach a greater number of users and, therefore, increase their income.
Another example is the number of applications you can find for different telephone platforms. You can be at a dinner with your friends and at the same time know in real time the result of your team. No matter where you are or where your team is playing, everything is in your pocket.
These are some of the examples of how social media has come to sports. Now, there is no excuse to watch the highlights of your team, to know how they play or the statistics of each match , because you have all this information in your pocket. There is a new era to follow the sport and that is established forever. From teams to reach more fans, followed by an increase in income. On the other hand, the billions of fans who connect and support their team wherever they are.
Digital Marketing Les Roches 上海中国 