A limitless growth
Despite the threats and an uncertain economy due to trade wars and slower global growth, the e-commerce giant from China keep on seeing its growth raising up at a considerable pace. Considering their ambition to reach at least RMB 10 trillion consumption by fiscal year 2024, we assume that Alibaba is far from slowing down.
Alibaba is currently diving into a new journey in the digital era. It is now the newest challenge of the chinese company Alibaba to leverage the power of data technology in order to facilitate the consumption habits of the consumers.
But…How is that data technology utilized?
An innovative joint venture: Marriott and alibaba
Fliggy, the flying piggy!
What is Fliggy?
Fliggy is an online platform in China own by Alibaba, offering online services to customers such as plane tickets, hotel booking services, tour guide services, visa application services and vacations packages purchasable through Alipay.
What is their uniqueness?
Recently, Alibaba has established a joint venture between Fliggy and Marriott. Where this joint venture stands out from the others is by the new release of an e-commerce portal that use the digital data collection in order to facilitate the shopping experience and the traveling journeys of the customers from China.
On Fliggy, consumers from China have the possibility to get valuable information, prior an overseas trip, from other buyers’ reviews about products and on top of that these informations are shown in their own language. This give them a better understanding on how the market works abroad and they can compare the prices between the different available stores or hotels. Then, it makes their life easier and helps them to decide wether they commit to purchase a good or not. Once the buyer decided to acquire the product, he can process the payment online through Alipay and then decide where he would like to pick it up. It helps them one more time to do everything in a convenient way and to avoid the queuing and the language barriers.
In 2020, Fliggy’s expectation is to expand their products and services to a wider range of shops and categories such as luxury brands, convenience stores etc. Fliggy also plans to run promotions and highlight select products to meet the preferences of travelers from China. With the new joint-venture between Fliggy and Marriott, guests from China will also enjoy special discounts to the Marriott’s properties.
Artificial intelligence in hotels?
FlyZoo, the hotel of the future
Located in Hangzhou, China, the 290-rooms ultra modern boutique has been built with futuristic technology furnished by Alibaba’s online travel platform, Fliggy.
Where technology meets hospitality
FlyZoo is the first hotel of its kind that abandons the idea of the traditional check in and key card system in order to strive toward a digitalized system of hospitality. At FlyZoo, the guests reserve and make payments wholly from a mobile app. The hotel use a facial recognition system to allow the guest to enter in their room and the many facilities of the hotel.
Additionally, the hotel FlyZoo is essentially ran by robots that serve you from the room service to the restaurant of the hotel. Then, all the payments from the guest can be effected through Alipay.
“As smart technology is reshaping industries, the FlyZoo Hotel represents Alibaba’s endeavor to marry hospitality with technology, and ultimately inspire and empower the tourism industry to embrace innovation,” Andy Wang, CEO of Alibaba Future Hotel,
However, the Flyzoo project from Alibaba is not an attempt to penetrate the hotel industry on its own. The objective is to accustom the citizens from China to the artificial intelligence in hotels in order to, then, work closely with the Marriott’s properties and include the artificial intelligence within their hotels. Once the Chinese market will be covered, the next challenge that Alibaba and Marriott will face is to penetrate the international market that is a lot less responsive to this feature.